matrimonial in india

Matrimonial Online provides the best matrimonial services for marriage minded individuals to find the life partner with similar interests and background. Looking for your Life Partner! Your Search ends here. Matrimonial Online reaches Millions of Indians around the world with its largest and fast growing database of brides and grooms.

Marriages, it is said, are made in heaven. For many Indians, they are now increasingly being made on the Internet through matrimonial portals. Although still a fledgling industry, online matrimonial matchmaking, a uniquely Indian phenomenon, is seen by many to be brimming with potential. The reason: The sheer reach and convenience that the Internet provides.

"As more and more people go online, they find that the medium lends itself very well to matchmaking because it takes away geographical limitations and is more efficient and more effective than the traditional avenues," says Anupam Mittal, founder of Shaadi.com. Shaadi, incidentally, is the Hindi word for marriage.

"It's a perfect match between tradition and technology," adds Murugavel Janakiraman, founder and chief executive officer of BharatMatrimony.com. Janakiraman has a personal reason for his enthusiasm about the medium: He found his wife, Deepa, on BharatMatrimony.

Janakiraman and Mittal say that over the past five years, the online matrimonial market in India, which they estimate to be currently around US$50 million, has grown at a compounded annual growth rate of 50% to 70%. They anticipate the same pace of growth in the coming years. They should know: The two are not only the founders of their respective matrimonial portals but they also pioneered this segment a decade ago. The India Online 2008 Matrimony report by JuxtConsult, a New Delhi-based online research and advisory firm, identifies Janakiraman and Mittal as market leaders with nearly 70% of the market between them in terms of the user base.

The industry has a host of small players, including those with extremely niche positioning like secondshaadi.com (for second marriages), idontwantdowry.com (for those against the practice of dowry), h1bmarriages.com (for non-resident Indians and technical professionals), positivesaathi.com (for HIV-positive people) and so on. The significant ones, however, with financial muscle and good brand recognition are very few. These include JeevanSaathi.com from Info Edge, which runs India's leading job site, Naukri.com; and SimplyMarry.com from the Times Group, a leading Indian media house.

A recent media entrant is the Kerala-based Malayala Manorama Group which owns the Malayala Manorama newspaper, the largest selling regional daily in India with a circulation of over 1.6 million. With a view to leveraging its reach and brand value, earlier this year Malayala Manorama launched its own matrimonial portal called m4marry.com, exclusively for users from the Malayalee community.

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